Online · ARkid Catalogue on the PDPChannels / Online

The PDP, but with a product you can actually hold.

Interactive 3D & AR replaces the gallery of static pack shots with a product twin you can rotate, zoom and configure: on PDPs, brand landing pages, marketplace listings and paid-media destinations. One line of HTML on the retailer side. No app for the consumer.

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A laptop on a white desk shows a product page: a 3D stroller with a rotation ring and an AR button, colour swatches and an Add to cart button
01The fundamental shift online

Traditional PDPs look the same as ten years ago.

ARkid Catalogue replaces the gallery with an interactive product twin: the same PDP, now rotatable, zoomable, configurable and placeable in the customer’s living room in AR.

The product page stops being a place where pictures live and starts being a place where understanding happens. One digital twin, every channel.

The Swandoo Charlie car seat in berry as a single pack shot on white, the way most product pages show it
Rotate it, change the colour, place it in your room. Same page, same product.
TopicThe static PDPWith the twin
The galleryA gallery of static pack shots, ten bullet points and a feature grid.One product twin in place of, or beside, the pack shots.
The featuresA 60-second video most customers skip.Hotspots on the ISOFIX base, recline, fold and harness, opened when the customer wants them.
Size and fitThe product arrives three days later and may or may not be what was imagined.The product placed in the customer’s own room at real scale, before they buy.
After the saleReturns follow.Fewer returns caused by a surprise in colour, size or folded form.
02Online modules

Six things that go on a product page.

Each module runs from the same brand-authorised twin in ARkid Catalogue, so nothing is rebuilt per channel.

  • 01

    PDP 3D viewer

    Inline with the pack shots, or as a dedicated “View in 3D” module near the buy button. Lazy-loaded, so there is no page-load penalty.

    Shop systems and adapters
  • 02

    “View in your room” AR

    Apple Quick Look on iOS, Scene Viewer on Android, WebXR where supported. No app to install. Real scale, against the actual doorframe, cot or car interior.

  • 03

    Live variant configurator

    Colour and fabric swatches update the viewer live. Where the shop maps variants to SKUs, “Add to cart” adds exactly the configuration the consumer saw.

  • 04

    360° turntable fallback

    For marketplaces and channels that block interactive embeds: a turntable video and lifestyle stills from the same twin, with no second production.

  • 05

    Landing-page hero configurator

    For launches and seasonal drops where the configurator is the hero, not a module further down: paid-media destinations, campaign micro-sites, DTC launch pages.

  • 06

    Hotspot explainers

    Tappable points on the model explain the ISOFIX base, recline, folding mechanism and harness. Safety-critical features read better than in still images.

03Scenarios that test well

Concrete channels, concrete answers.

Four illustrative set-ups that cover most of the decisions brands and retailers make online. If yours isn’t among them, tell us about it.

  1. Scenario A

    The brand’s own product page

    Brand DTC · PDP. A premium stroller brand replaces its pack-shot carousel with a live 3D configurator on every product page: the viewer inline with the gallery and linked to the variants, AR one tap away on mobile, hotspots on the ISOFIX base, recline and fold.
    Result: higher dwell time, and fewer “I didn’t know it would be this size” returns.

    PDP viewerARHotspots
  2. Scenario B

    Retailer PDPs across the assortment

    Multi-brand retailer · 40+ brands. A specialty retailer embeds the same viewer across every brand it carries, without a separate integration per brand. One embed component in the retailer’s colours, typography and CTA; assets authorised by each brand through Collection View; updates that propagate centrally when a brand ships a new variant.
    Result: one unified tech upgrade across the whole assortment, with no per-brand development cycles.

    One embedCollection View
    The same retailer, in store
  3. Scenario C

    Product launch landing page

    Launch campaign · landing page. A seasonal drop or a new product, with the configurator full-bleed above the fold. Paid social from Meta, TikTok and Pinterest lands on it, and retailer-specific “Buy at” buttons link back into the network.
    Result: the launch page does the work the press release used to do, and the buy flow is one tap away.

    ConfiguratorPaid social
  4. Scenario D

    Marketplace listings

    Marketplaces · Amazon, Zalando, Otto. Each marketplace has its own policy on embedded media, so the Catalogue generates the right format from one source: GLB for Amazon’s AR viewer, image and video sequences for the Zalando and Otto galleries, deep-link QR codes in companion marketing for the AR view.
    Result: interactive where it is allowed, high-quality stills and video where it is not, and never a separate production.

    GLBVideoQR codes
04Mobile-first

The majority of baby-gear research happens on a phone.

Often in fragments: a few minutes on the bus, in the bath, during a feeding break. The viewer is built mobile-first for exactly that.

Mobile AR

Real scale, next to the actual cot.

The stroller is the size it will be when it is delivered. Customers place it next to the doorframe, the car or the furniture they already have, which removes the uncertainty that drives returns.

  • Fast first load: Models optimised for mobile bandwidth.
  • Native touch controls: Touch rotation and pinch zoom, as on any smartphone.
  • AR one tap away: A single tap, not buried in a menu.
  • Portrait and landscape: Both orientations supported.
Isometric illustration: a pushchair twin with lime dimension lines feeds a phone showing it in AR, which places it at real scale in a nursery corner.
05Why it matters commercially

The outcomes brands and retailers actually measure.

Our own A/B results first. Where we have no data of our own yet, the industry figure, marked as such.

More sales
+17%
Products people understand before delivery are products they buy
Longer on the product page
+35 s
When shoppers rotate, configure and place the product in their room
Higher add-to-cart ratio
+38%
Fewer open questions between the product page and the basket

ARkid data: product pages with interactive 3D & AR compared with static pack shots only, from A/B tests with brands and retailers and ARkid’s internal statistics. Time: average extra seconds when shoppers use the viewer.

  • 01

    Dwell time on the PDP

    People spend time with the product. Interaction duration is captured per product, per retailer and per market.

  • 02

    Fewer returns

    Up to ~22% fewer returns are documented in comparable furniture and homeware categories, driven by better pre-purchase understanding. The figure varies by product, category and baseline; in baby gear the effect is strongest where colour, size or the folded form cause the surprise.

  • 03

    Per-variant, per-market insight

    Which colourway, which configuration, which market. Configurator interactions feed back into merchandising, measured instead of anecdotal.

  • 04

    Content ROI across the pipeline

    One twin produces the PDP embed, the AR viewer, 360° video, pack shots, lifestyle stills, social cuts and training material. Spreading one production cost across 6–8 asset types is the real financial argument.

06Ship it to your PDP

Signed off once. Current everywhere.

From decision to live, without a project.

Tell us your shop system, your key products and your biggest PDP. We’ll size the embed to match.

Book a walk-throughSee pricing

Or say hello@arkid.appCall +43 664 914 00 31