Venicci Tila, luxury design in film, 3D & AR.
A product film and interactive 3D & AR from one master twin, then a second film on the Tila’s breathable carrycot mattress, built from what already existed. For a brand whose design is the reason to buy, in its home market and in new regions.
At a glance
- Client
Venicci
Premium pushchair and travel-system brand, UK.
- Product
Tila
Pushchair and travel system, with a carrycot on a breathable bamboo mattress.
- Scope
Film, 3D & AR, follow-up
A product film and interactive 3D & AR from one master, then a second film on the mattress built from it.
- Markets
UK and new regions
The home market’s retailers, and the regions Venicci’s sales team was opening.
A design object that has to look like one, everywhere.
Venicci sells the Tila on its design: the lines of the frame, the fabrics, the finish. That is easy to show in the brand’s own campaign and easy to lose on a retailer’s product page, in a buyer meeting abroad or on a phone screen.
The brief had three parts. Hold the brand’s luxury register wherever the Tila appears in the UK, Venicci’s strongest market. Give the sales team something that travels to the regions it was opening, ahead of samples. And show the one feature parents ask about first and no photograph can show: the breathable mattress in the carrycot.
One master, three outputs.
ARkid built the master twin first. The film, the 3D & AR experience and, later, the mattress film all came from it.
- 01
A 3D master twin
The Tila in full detail: frame, fabrics, stitching and colourways, built to the standard a luxury brand is judged by.
- 02
Product film
A rendered film of the Tila, its lines, materials and fold, cut horizontal for the web and vertical for social.
- 03
Interactive 3D & AR
The Tila on Venicci’s product pages and with its retailers through ARkid Catalogue: turn it, change the colour, place it at real size at home.
- 04
The mattress film
A follow-up on the breathable carrycot mattress, built from the same master and existing material: no new model, no shoot.
- 05
Retailer distribution
The same experience for every Venicci retailer through ARkid Catalogue, in the retailer’s own product page.
- 06
Sales material
Stills and cuts the sales team could take into buyer meetings in new regions, ahead of samples and stock.
A film in two formats.
The Tila rendered from its 3D master, cut horizontal for the web and vertical for social, in the light and pace of the brand’s own campaigns.
The breathable mattress, made visible.
Once the master existed, the next film was an addition, not a new production. Venicci used it for the feature that sells the carrycot.
- The feature
What a pack shot cannot show
Airflow through a carrycot mattress is invisible in a photograph and hard to put into words. In 3D, the carrycot opens, the layers separate and the air moves through them.
- The method
Built on what already existed
The film reuses the Tila master and the material from the first production. The new work is the mattress itself and the animation around it, so the follow-up takes far less work than the first production.
- The use
A reason to choose, for parents
Sleep is the question parents ask first. The mattress film answers it on the product page, in the shop and in the sales meeting, with the same pictures every time.
At home in the UK, and further.
The same twin on the brand site, at UK retailers and in the sales team’s meetings abroad. This is the interactive 3D & AR experience shoppers see: turn it, change the colour, or place it in your own room on a phone.
- Home market
Across the UK
In Venicci’s strongest market, the Tila looks the same on the brand site and at every retailer: one twin, in each retailer’s product page, so the brand’s finish is never left to a second-hand photo.
- New regions
With the sales team
Where sales was opening new regions, the 3D model, the AR view and the films went into the buyer meeting first. Buyers could see the Tila at real size, in every colourway, before a sample was shipped.
- Brand
In the luxury register
Light, material and pace set to the brand: the films and the viewer present the Tila as a design object, the way Venicci presents it in its own campaigns.
One twin, a growing body of work.
One investment in a master twin kept paying back: a film, an interactive experience for every retailer, material for new regions, and a second film for the feature that matters most to parents, all in the brand’s own register.
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Signed off once. Current everywhere.
A feature parents should see, not read about?
Already have a 3D model, or the material from a first production? Tell us the feature you want to show next.