Media & Press

Media reports and interviews about the ARkid technology and our knowhow on all things AR, VR & XR


baby & junior Podcast, 17.11.2021 - DE

baby & junior invited Stefan to their first B2B podcast episode to talk on the topics: New perspectives for the baby industry - About ARkid and ARkid Cloud and the new project "The Kids Industry".

Guest article

baby & junior - DE / EN, 01. 10. 2021

baby & junior picks up on our ARkid Cloud services for retailers. In online retail, we are facing a paradigm shift: spatial product representation. It is fundamentally changing the consumer experience. In this guest article, Stefan Eipeltauer explains the principles of the ARkid Cloud.

Online Version (DE)    Online Version (EN)   

Lightning Talk

KIND + JUGEND Trendforum | Live, 09.09.2021 - EN

At this year's Kind + Jugend trade fair, Stefan Eipeltauer gave a short lighting talk about augmented reality and what this technology can do for our industry.

Guest article

Das Spielzeug, 16. 02. 2021

German renowned B2B toy industry magazine Das Spielzeug invited Stefan for a guest article: "Augmented Reality: Marktreif für die Spiele-Branche?". It covers whether the toy industry, besides significant players, is ready for augmented reality, where and how it can be implemented. Please find it in the recent publication of the print magazine also online.

Read the PDF (DE + EN)   


KIND + JUGEND | Blog, 16.11.2020 - DE / EN

KIND + JUGEND, worlds leading B2B fair for the nursery products industry, asked us to share our view on AR, VR and XR for the industry. Our CEO Stefan spoke about the current state, the advantages and taking the first steps into this field for baby product brands.

Interview (EN)    Interview (DE)

Virtual Press Conference

BDKH, 23. 09. 2020

ARkid participated in the annual press conference of the Federal Association of German Children's Outfitters (BDKH) with a uniquely designed AR experience showing product innovations from Axkid and Chicco. Read more about it in these publications:

Toys & Kids (DE)    Brandora2Be (DE)

Guest article

BRAND NEWS | Baby & Junior - DE / EN

This year's edition of BRAND NEWS by baby & junior features a guest article by our CEO Stefan Eipeltauer. Stefan highlights the value of Augmented Reality for the baby products industry.

Read online | Page 14


Baby & Junior 4/2020 | DE

baby & junior, one of the leading baby industry magazines, interviewed our own Stefan Eipeltauer how companies can utilise ARkid in times of Covid-19 and lock downs.

Online version    Print version


1st Steps - DE

1st Steps published an interview with Stefan Eipeltauer and Lioba Hebauer of the Bundesverband Deutscher Kinderausstattungs-Hersteller e.V. (BDKH) on the topic of the "Virtual Shopping Experience".

Read online

Webinars for BDKH

BDKH, June 2020

In June 2020 we, FOKUS KIND Medien, participated in a series of webinars with members of the Bundesverband Deutscher Kinderausstattungs-Hersteller e.V. (BDKH) and shared our knowledge on AR, VR and XR.


Ask us!

AR, VR and XR are our passion. Contact us to talk about the various advantages of this technology.

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